purchase behaviour
Смотреть что такое "purchase behaviour" в других словарях:
purchase decision — See consumer buying behaviour … Big dictionary of business and management
Consumer behaviour — Psychology … Wikipedia
consumer buying behaviour — The buying behaviour of individuals and households who buy goods and services for personal consumption. A number of different people, playing different roles, have been identified in the decision to make a specific purchase: • initiator, the… … Big dictionary of business and management
business buyer behaviour — industrial buyer behaviour The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors,… … Big dictionary of business and management
postpurchase behaviour — The stage in consumer buying behaviour in which the consumer takes further action after purchase, based on his or her satisfaction or dissatisfaction … Big dictionary of business and management
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Observational techniques — In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Retail — stores redirects here. For the comic strip by Norm Feuti, see Retail (comic strip). Drawing of a self service store. Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store … Wikipedia
Market basket — For the Texas and Louisiana grocery store chain, see Market Basket. For the New England grocery store chain, see DeMoulas Market Basket. The term market basket or commodity bundle refers to a fixed list of items used specifically to track the… … Wikipedia
brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… … Financial and business terms
